No matter what you sell, your Brand needs to come to life if you want your business to Thrive.
A brand is the identity and story of a company that makes it stand out from competitors. A successful brand must stand the test of time and deliver a clear and consistent image to all its stakeholders. The goal of branding is to earn space in the minds and hearts of your customers that align with your business vision.
In a crowded marketplace, it's not just about existing, it's about being seen, heard, and remembered. Do your customers truly know you, where to find you and what to expect? If not, we're here to change that.
Brand Strategy Approach
At Thrive, we propel your brand to stand out in the competitive landscape with our robust 6-step brand strategy process. Uncover your unique point of difference and craft powerful marketing strategies that not only create a competitive advantage but also resonate with your target audience, ensuring your business thrives in the market.
Brand Purpose
Customer Needs
Emotional Connection
Brand Promise
Brand Voice
Brand Architecture
Brand Strategy Approach
How is the process in building a Strategic Plan?
In a workshop environment with you, and any key stakeholders you want to involve, we will work through the following points:
What is your brand vision
(This is the reason you are in business)?
Who are your current customers and what do they think about your brand/product?
What are the brands unique and distinctive positioning in the market?
Who is your primary target market and how will you reach them?
What are your goals and objectives
into the future?
What strategies should you deploy to get a maximum return on investment?
What are the benefits of a Brand Strategy?
At the end of the process, you end up with a Brand Map that guides all your brand actions and behaviours - Logo and packaging briefs, Website brief and Brand Growth Strategy. We then work with you to identify the strengths and weaknesses of the brand and identify strategies to overcome them.
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Why is building a strong brand essential for my business?Regardless of what you sell, a vibrant brand is key to the thriving success of your business. It goes beyond just existing in the market; it's about being seen, heard, and remembered. Thrive Business Counselling is here to help you build a brand that stands the test of time, resonates with your customers, and provides a clear and consistent identity to all stakeholders.
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What makes a brand strong and memorable?A strong brand is a collection of feelings and images, akin to "mental tattoos," associated with your brand that evoke appeal and memorability. Whether you're Lisa's Laundry or Sunshine Laundry, building unique feelings and images related to your brand helps it stand out in the crowded marketplace. Thrive can guide you in crafting a brand identity that leaves a lasting impression.
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What can Thrive Business Counselling do for my business's brand?With extensive experience working on both big and small brands, including Nike, Lindt, Watties, Vodafone, and Coloxyl, we understand what it takes to build a brand that fosters business growth. Thrive offers industry knowledge, tools and frameworks, and expertise in both small and big brands to elevate your brand to new heights.
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How is the process of building a Brand Strategy with Thrive carried out?In a collaborative workshop setting involving you and key stakeholders, we delve into crucial aspects of building your Brand Strategy. This includes defining the Brand Purpose (its reason for being), identifying target customers and creating emotional connections, formulating unique offers and promises, determining desired post-experience feelings, and establishing the brand's voice and behaviour.
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Why is it important to have a united vision for the business and the brand?As custodians of your brand, having a united vision for the business and the brand at its core is paramount. This ensures consistency and clarity, enabling your brand to withstand the test of time. Thrive Business Counselling is here to guide you in aligning your business goals with your brand vision, fostering a strong and enduring identity in the marketplace.
What Thrive Business Counselling can do for your business?
With many years working on big and small brands such as Nike, Lindt, Watties, Vodafone, and Coloxyl, to name just a few in almost any category you can think of, we understand what it takes to build a brand that will help your business grow.